Menicon, a lens manufacturer based in Japan, enlisted our expertise to create a compelling global campaign for distribution among opticians worldwide. The campaign's main objective was to promote the usage of contact lenses and debunk prevalent misconceptions associated with them.
To achieve this, we developed an engaging and fun character set that would be prominently featured across various formats throughout the campaign. Below, you will find the characters we meticulously designed for this purpose.
POS
We opted to create a variety of items intended for distribution among different opticians, envisioning how they would look in reality.
Training Deck
In addition, we were assigned the responsibility of developing a comprehensive training deck designed to enhance the expertise of opticians' staff in the realm of contact lenses. This educational resource aimed to equip them with in-depth knowledge, empowering them to effectively guide individuals through the transition from glasses to contact lenses.
Promotional Mailer
Additionally, we developed a concise and straightforward email communication to accompany the campaign, offering recipients valuable supplementary information about contact lenses. The email also presented an opportunity for individuals to delve deeper into the subject and expand their understanding of contact lenses.
